Tuesday, April 8, 2008

I Want It All - A New Commercial, But an Old Tune

A few weeks ago for Parshat Tzav, I gave this drashah in shul about the lack of modesty in America today from a financial point of view, which has led to the terrible financial crisis that has plagued this country and put us on the brink of recession.
Today I was watching Sports Center while working out and saw a relatively new commercial from Chase Bank. In the Chase Credit Card commercial, a wife has had it with their family television. She says to the man "You're right, we need a new TV." He brightens up and goes shopping for a new HD TV. Then the music starts "I Want It All, and I Want It Now!" The commercial mentions "text chase" to get your balance and ends with the tag line "Chase what matters."
It's surprising to me that Chase is this blatant. It's bad enough that the guy -- and we -- want that TV so badly. But even more depressing is the fact that the guy needs to use his cellphone to text his credit card company to learn whether he can charge that much money to his card.
So he buys a TV that he really doesn't need with money that he can't afford.
And we wonder why we're in trouble.