Tuesday, December 1, 2015

Just Say No! to Sufganiyot

This morning I found myself at Roladin working (waiting for my car to finished being serviced), all the while staring at the counter of sufganiyot staring me in the face. I'm just going to come out and say it: I don't get the whole sufganiyot thing. Really, I don't.

Don't get me wrong. I've got a sweet tooth so bad that I have to go cold turkey to stay away from sweets. But the Jelly Doughnut Month-long madness that seems to take over Israel leaves me bewildered. Do people really think these things are so good? Why the mounds of different types of candy on top? If I really wanted a shot of caramel liquor, do you think that I'd want it on top of a day-old piece of fried dough filled with artificially flavored jelly? If people like sufganiyot some much, why don't they eat them during the rest of the year? We're the victims of a mass marketing machine that has learned to co-opt Jewish tradition in the name of gluttony and corporate profits! (OK, that was a bit over the top, but you get the point).

If you want to enjoy sufganiyot, make a batch at home. Smear on some fruit preserves, and eat them fresh. Once over the duration of the chag. Your acid reflux and your waistline will thank you.

Chanukah Sameach!