I'm pretty sure that the piece will virally make its way through the Jewish world. It's a powerful example of the strength that these videos can have simply by combining wonderful music, talented singers, clever lyrics and a sense of the story the video can tell.
We tend to compartmentalize our religious lives and our "outside" lives. When we look at the past year and the process of Teshuvah, we place our primary focus on our religious lives: how was my Shemirat Shabbat? Did I speak too much lashon hara? (Of course I did. Who hasn't?) But we don't ask the broader questions: Was I a good, sensitive spouse? Did I live a healthy life? Not only did I go to the shiur, but did I listen and use the time in the best way that I could? Was I a good employee or boss?
Rosh Hashanah really is about all of these questions, and not just how many mitzvot or aveirot I've done over the past year. Teshuvah must be about improving ourselves in all areas of our lives - in shul and yeshiva, but also at home, work, on the subway and at the gym. All represent critical areas of our lives, and all reflect our relationship with God.
This video conveys this powerful message in a strong, but meaningful way. It might even be the perfect video. If only they were filming it depicting life not in Washington Heights or Riverdale, but Tel Aviv or Modiin. Hopefully, someone as talented and insightful as the Maccabeats and their producer will come here and produce similar Hebrew language titles for a public that badly needs meaningful, beautiful, spiritually motivated media.