The Coney Island Sheitel Controversy

Gil Student posted on his blog about the recent Coney Island wig controversy. To sum the story up, the Rosh Yeshiva of Chaim Berlin has asked his followers not to patronize a certain sheitel store that's across the street from his yeshiva, because the store refuses to cover up the pictures of the women wearing sheitels. What does the store look like? Like this:


Personally, looking at the pictures, it's not as if the women aren't wearing tznius clothing. In fact, one could argue that since they're wearing sheitels, they're totally tznius. If you ask me, if one were to take issue with the women in these pictures, I can't really see a difference between these women and the frum ladies who actually buy the sheitels. Is a head-tilt that provocative? Does Chaim Berlin ban women wearing sheitels from walking in front of the yeshiva? Or tilting their heads?
I really don't understand the commotion.